Who we are
Mission
To deliver high-quality, convenient and delicious noodle products that reflect the evolving tastes of consumers in Saudi Arabia. Through consistent quality, meaningful innovation and a deep understanding of local culture, we aim to make every Indomie experience enjoyable and memorable.
Vision
To be Saudi Arabia’s most loved and trusted instant noodle brand, continuously shaping enjoyable food experiences for every generation.
Principal (Manufacturer)
Pinehill Arabia Food Ltd. is the sole manufacturer of Indomie instant noodles in the Kingdom. It is the biggest instant noodle manufacturer in the Middle East and plays a key role in creating and developing the instant noodle market in Saudi Arabia and the MENA region as a whole. It continues to enjoy substantial growth and leadership across all regional noodle categories.
Distributor
Said Bawazir Trading Corp., is the sole distributor of Indomie instant noodles in the Kingdom. Founded in 1981 as a general merchant & distribution company, the group is one of the oldest multi-industry conglomerates in GCC with business interests spanning manufacturing, distribution, retail & mining.
